Business Studies

Taking a look at advancements in New Product Forecasting techniques

Taking a look at advancements in New Product Forecasting techniques Taking a look at advancements in New Product Forecasting techniques A recent progression in new product forecasting (NPF) is a shift from model-based approaches to data-driven analytical approaches that use data to create new models, rather than applying known models to available data. Together with […]

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Understanding Psychometrics: A Guide for Prospective Students

Understanding Psychometrics: A Guide for Prospective Students Understanding Psychometrics: A Guide for Prospective Students Social media and psychological profiling have become deeply intertwined, particularly with the advent of big data analytics. By examining the digital footprints left by users on platforms like Facebook, Instagram, and Twitter, researchers and marketers can infer a wide range of

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Embracing the Future: Unveiling the Benefits and Confronting the Challenges of Industry 5.0 and Beyond​​

Embracing the Future: Unveiling the Benefits and Confronting the Challenges of Industry 5.0 and Beyond Industry 4.0 has become synonymous with the ongoing digital transformation, revolutionising manufacturing and other industries worldwide. But looking beyond Industry 4.0, what can we anticipate in the next industrial revolutions? Industry 5.0, also known as the human-tech partnership, is a

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Industry 4.0 and Beyond

Industry 4.0 and Beyond! Join Sharon Brand, Business Studies Programme Coordinator, As She Explores Industry 4.0 and Its Implications Join us for an enlightening talk on “Industry 4.0 and Beyond”! Explore how Industry 4.0 is transforming traditional industries and paving the way for a future of innovative technology-driven manufacturing. Gain insights into emerging technologies like

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Game Theory – Understanding Strategic Decision Making in Business and Everyday Life

Game Theory – Understanding Strategic Decision Making in Business and Everyday Life Cornerstone Business Studies recently hosted Robert Hill from the University of Cape Town who delivered a fascinating lecture on the use of Game Theory in Economics and more broadly. At its core, game theory is all about analysing situations where multiple players, each

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