Universities see an increase in donations

The evidence is clear that over the past five years, and perhaps particularly after the #FeesMustFall campaign, increasing numbers of South Africans, local foundations and corporates are investing in higher education.

The 2018 Annual Survey of Philanthropy in Higher Education published by Inyathelo has been released and it shows some significant changes from the previous four years of the study. This report is the only resource that provides accurate information about philanthropic and corporate support for universities, although only eleven universities can supply the data required.

Since the advent of the new millennium, universities in South Africa have invested in the establishment of Development or Advancement offices that serve as the basis for attracting donor income which, alongside research income, is known as third stream income, separate from student fees and government subsidy. The best-practice elements in a Development or Advancement operation include marketing and communications, fund-raising and alumni relations.

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