TransMedia Storytelling: Convergence of Old & New Media of Narration

THURSDAY July 7

Transmedia Case Study
How to become a transmedia story teller.
IP Identification (song,book, comic, film)
Finding the Story/Core message/ Values
Film Biz Overview

Activity
The students will have a real client, Interviewing her with questions. Reviewing existing collateral. Finding the core message and value. Devising a transmedia campaign. Working in groups.

FRIDAY July 8

Review – The Hero’s Journey, Story Archetypes, Social Media Story telling, Promoting you and your film’s story on multi platform
Transmedia presentations for our client.