This course is aimed at mid to senior social media management, incorporating Executive level thinking. In this course, we move away from generic content plans and calendars – but instead, we unpack social media to give it important context and we further focus on the careful consideration of business collaboration where we tie social media to business KPIs. Target Market: Mid to Senior Social Media Management whose responsibilities are to integrate social media into the KPIs of the overall business. Anyone wishing to upskill in strategic social media management. HR and recruiters needing to understand the requirements of an advanced social media manager. Heads of Digital Marketing who need to incorporate social media into their strategies. Business Owners