Bachelor of Commerce | Marketing Management

(Minimum 3 years, 374 credits)


This qualification equips students to be effective business and community leaders with specific skills in human resource management, marketing, entrepreneurship, and economics.

Time Commitment

Two intakes: January and July
Full or part-time
Minimum 3 years, maximum 6 years.




Registered as Cornerstone Institute with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration Certificate 2001/HE08/006, SAQA ID 99752.

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Admission requirements

  • National Senior Certificate (NSC) with a bachelor’s pass or equivalent
  • A Matriculation Certificate (with university exemption) or equivalent
  • A Higher Certificate or an Advanced Certificate or Diploma in a cognate field
  • National Benchmark Test (NBT) results
  • The prior qualification must include a minimum of 50% in Mathematics or Mathematical Literacy.
  • A National Senior Certificate or National Certificate Vocational with a diploma pass (or equivalent) combined with the results of the NBT 
  • Mature age of 23 and over during the first year of studies and a National Senior Certificate (or equivalent). The conditions of the Recognition of Prior Learning (RPL) Policy for Access and the results of the NBT are determining factors for admission. Contact the admissions office regarding RPL
  • Mature age of 45 years can be admitted, determined by the RPL conditions and the results of the NBT.

Applicants in the first category under Alternative Admission Requirements must register for the Extended Programme for Academic Development. The Programme extends the completion of the prescribed subjects over a minimum of 4 years.

Students who are admitted on the basis of prior learning and who want to complete the degree in three years, but who fail more than 20% of modules taken during the first semester, are required to take the first year over two years.

The purpose of the Bachelor of Commerce (BCom) degree is to provide a broad but solid educational foundation to students in the field of commerce, including various key discipline areas such as business management, economics, entrepreneurship, marketing management, industrial psychology, arts management and sports management. The qualification has been designed to provide the knowledge base, practical competence and application skills that may enable students to either enter the labour market, start ventures or to pursue further studies in this field. 

Marketing Management students who have completed the qualification must be able to:

  • Develop marketing communications in order to assess strategic and creative strengths of different marketing campaigns, using a myriad of tools to implement strategic marketing campaigns 
  • Explain the fundamental principles of marketing management with emphasis on management principles in dealing with such areas as customer service management, and marketing research for decision making 
  • Define marketing problems and use researching tools to structurally execute, analyse and derive meaningful information from marketing research
  • Demonstrate a working knowledge of the retail industry, its challenges and the strategic decision making process in retail
  • Develop strategies to effectively communicate with customers 
  • Integrate the cultural and social impact on buying behaviour and the legal and ethical issues confronting retailers into marketing strategies
  • Implement service strategies for competitive advantage across industries considering service quality and service recovery and linking customer management to performance measurement
  • Develop, implement and control marketing strategies for an organisation’s competitive advantage
  • Identify and use appropriate methods and tools to formulate, implement, monitor and evaluate marketing strategies in diverse organisational and market situations.

Compulsory Subject for all Options

Rules of Combination for the Bachelor of Commerce (NQF 7, 374 credits)

  • Academic Development I (16 credits)
  • Citizenship I (18 credits)
  • Accounting I (24 credits)
  • Business Management I (48 credits)
  • Economics I (24 credits)
  • Industrial Psychology I (24 credits)
  • Citizenship I (18 credits)
  • Business Management II (32 credits)
  • Citizenship I (18 credits)
  • Business Management II (32 credits)
  • Citizenship 1 (12 credits)
  • Business Management III (44 credits)

Rules of Combination

Bachelor of Commerce (NQF 7, 374 credits)

Option 4: Marketing Management


(first year, 130)

  • Academic Development I (16 credits)
  • Citizenship I (18 credits)
  • Accounting I (24 credits)
  • Business Management I (48 credits)
  • Industrial Psychology I (24 credits)


(second year, 128)

  • Economics I continue (basic 24 credits)
  • Citizenship I (basic 24 credits)
  • Business Management II (32 credits)
  • Marketing Management II (32 credits)
  • Elective (16 credits)


(third year, 116)

  • Citizenship 1 (basic 12 credits)
  • Business Management III (44 credits)
  • Marketing Management III (48 credits)
  • Elective (12 credits)

For a description of each module, see ‘Module descriptions’ towards the end of this document.


• Business Management I, II and III.
• Accounting I, Economics I, Industrial Psychology I.
• Two majors from Entrepreneurship, Industrial Psychology, Marketing Management, Arts Management and Sports Management
• One minor from the remaining subject.
• Work-integrated project in the major of your choice.

Work-Integrated Learning

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