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Bachelor of Commerce | Arts Management

(Minimum 3 years, 374 credits)


This qualification equips students to be effective business and community leaders with specific skills in human resource management, marketing, entrepreneurship, and economics.

Time commitment

Two intakes: January and July
Full or part-time
Minimum 3 years, maximum 6 years.

Mode of Delivery



Registered as Cornerstone Institute with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration Certificate 2001/HE08/006, SAQA ID 99752.

Important Links




Admission requirements

  • National Senior Certificate (NSC) with a bachelor’s pass or equivalent
  • A Matriculation Certificate (with university exemption) or equivalent
  • A Higher Certificate or an Advanced Certificate or Diploma in a cognate field
  • National Benchmark Test (NBT) results
  • The prior qualification must include a minimum of 50% in Mathematics or Mathematical Literacy.
  • A National Senior Certificate or National Certificate Vocational with a diploma pass (or equivalent) combined with the results of the NBT 
  • Mature age of 23 and over during the first year of studies and a National Senior Certificate (or equivalent). The conditions of the Recognition of Prior Learning (RPL) Policy for Access and the results of the NBT are determining factors for admission. Contact the admissions office regarding RPL
  • Mature age of 45 years can be admitted, determined by the RPL conditions and the results of the NBT.

Applicants in the first category under Alternative Admission Requirements must register for the Extended Programme for Academic Development. The Programme extends the completion of the prescribed subjects over a minimum of 4 years.

Students who are admitted on the basis of prior learning and who want to complete the degree in three years, but who fail more than 20% of modules taken during the first semester, are required to take the first year over two years.

The purpose of the Bachelor of Commerce (BCom) degree is to provide a broad but solid educational foundation to students in the field of commerce, including various key discipline areas such as business management, economics, entrepreneurship, marketing management, industrial psychology, arts management and sports management. The qualification has been designed to provide the knowledge base, practical competence and application skills that may enable students to either enter the labour market, start ventures or to pursue further studies in this field. 

Arts Management students who have completed the qualification must be able to:

  • Combine the tools of business management, marketing and planning with community building in mind by using fundraising, development, education and volunteerism, in order to build bridges between art, artists and audiences
  • Be able to create, develop, facilitate, and evaluate arts and cultural programmes and organizations
  • Be able to perform Arts Managerial, Executive Director or General Manager Roles by taking responsibility for a particular portfolio of work such as marketing, audience development, education, production, fundraising, government relations and/or artist management
  • To offer a reflection on the theory of arts & culture in the 21st century and its social effects as well as to look at it historically in both a global and local context
  • To provide instruction about the characteristic features of local, national and international arts & culture policies
  • To provide instruction about the specific management requirements of each arts & culture area as identified by the course leaders
  • To teach students how to analyse a society’s arts & culture fabric and prepare a diagnosis of organic/ever-changing needs and opportunities
  • To ensure students can apply management tools to the subjects of financing, financial management, human resources, marketing, communication, scheduling and production in relation to arts & culture events
  • To encourage the acquisition of personal, professional, ethical, analytical, leadership & entrepreneurial skills
  • To evaluate arts & culture projects and programmes
  • To encourage a sense of social responsibility, teamwork and ethical commitment
  • Learn to develop and execute projects designed to further their own personal career goal
  • Learn to investigate business models and practices of organizations in the cultural and creative industries
  • Learn to respond to the political, social, technological, and economic issues that impact arts and culture enterprises
  • Learn from pioneering arts management practitioners who provide real-world insights and inspiration.

Compulsory Subject for all Options

Rules of Combination for the Bachelor of Commerce (NQF 7, 374 credits)

  • Academic Development I (16 credits)
  • Citizenship I (18 credits)
  • Accounting I (24 credits)
  • Business Management I (48 credits)
  • Economics I (24 credits)
  • Industrial Psychology I (24 credits)
  • Citizenship I (18 credits)
  • Business Management II (32 credits)
  • Citizenship I (18 credits)
  • Business Management II (32 credits)
  • Citizenship 1 (12 credits)
  • Business Management III (44 credits)

Rules of Combination

Bachelor of Commerce (NQF 7, 374 credits)

Option 5: Arts Management


(first year, 130)

  • Academic Development I (16 credits)
  • Citizenship I (18 credits)
  • Business Management I (48 credits)
  • Arts Management I (24 credits)


(second year, 128)

  • Economics I continue (basic 24 credits)
  • Industrial Psychology I continue (basic 24 credits)
  • Citizenship I (basic 18 credits)
  • Business Management II (32 credits)
  • Arts Management II (30 credits)


(third year, 116)

  • Citizenship 1 (basic 12 credits)
  • Business Management III (44 credits)
  • Arts Management III (60 credits)

For a description of each module, see ‘Module descriptions’ towards the end of this document.


• Business Management I, II and III.
• Accounting I, Economics I, Industrial Psychology I.
• Two majors from Entrepreneurship, Industrial Psychology, Marketing Management, Arts Management and Sports Management
• One minor from the remaining subject.
• Work-integrated project in the major of your choice.

Work-Integrated Learning

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